Office Equipment Inbound Marketing Infographics

Who is in the Audience? Gauging the audience helps us make adjustments throughout our presentation that will allow you to get the most value of what we are trying to cover… …and also helps to avoid falling asleep!

Office equipment

The repairman’s hand in a blue glove repairs the printer. replacement Toner Printer cartridge, office equipment service concept, close up

• Outbound ‘Traditional’ Marketing is anything that pushes products and services to customers

• TV Commercials • Radio Commercials

• Print Advertising Inbound vs Outbound: The Decline of Traditional Marketing 7 One Way Communication Perception

• Direct Mail • Banner Ads • Cold Calling (Phone Calls)

Inbound vs Outbound: So How Do We Define Inbound Marketing? 11 blogs, podcasts, video, eBooks, newsletters, white papers, SEO, social media, (as some examples) and other forms of content marketing, which serve to attract customers through the different stages of the purchase funnel.

In the copier 0r office equipment industry, inbound marketing has become a top priority for most small businesses, they are trying to gain the trust of their potential customers.

By creating large amounts of blogs describing  benefits and solutions to their potential customers.

So by doing that and adding some infographics most office equipment companies start by collecting emails and other data – to retarget their potential buyers.

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